To celebrate the beginning of spring, nature's annual powerful rebirth, Ben Gorham, creative director of BYREDO, created a floral fragrance that captures the power and beauty of flowers at their very dramatic peak. Two of spring's very first flowers take center stage: the creamy, soft magnolia, its petals fully open and about to fall on beds of quivering lily of the valley. Finally and most unusually, Ben Groham uses jasmine as a base - luxurious and overgrown, a veritable riot of fresh grace that delivers a heady finish.