BornToStandOut – New Brand on Board! Korean Niche Perfumes

Why fit in when you can stand out? That's the philosophy of BORNTOSTANDOUT, a Korean niche fragrance brand that calls its scents "juices" rather than perfumes. Founded by Jun Lim, a creative free spirit, the brand brings a breath of fresh air to the world of niche fragrances and challenges us to rebel against the norm - with scents that are as bold and unconventional as their names. 

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BornToStandOut – New Brand on Board! Koreanische Nischenparfüms

Korean tradition meets perfume art

While Korean skincare has already conquered the world, it is now time to usher in the next era: Korean niche perfumes. With an artistic signature and a clear message, BORNTOSTANDOUT doesn't just want to please - the brand wants to provoke, move and inspire. The founder combines the influences of the modern world with well-known Korean traditions - visible, for example, in the bottles, which are inspired by white porcelain.


Each fragrance creation is a work of art in its own right, because Jun Lim wants to break away from any form of mainstream. Therefore, the creations are an invitation to a journey into one's own individuality, with the aim of expressing our very own personality with them. This is exactly what makes an exceptional niche fragrance a companion in our everyday lives.


Our team has carefully curated this new and special brand for you and found a fragrance that they particularly liked.

Angels' Powder: Childhood in a Bottle

Cotton candy, nail polish and a hint of woody notes evoke memories. Angels' Powder opens with a playful sweetness reminiscent of candy floss at a fair. A hint of spicy pink pepper gives the fragrance an unexpected twist. Then in the heart, luscious raspberry and creamy vanilla meet, giving the fragrance a powdery DNA. The nail polish note is noticeable, but not at all disturbing, as one might expect.


The strikingly pleasant sweetness is noticeable throughout the day without ever being intrusive. Perfect for every day.

BORNTOSTANDOUT

The complete collection

Experience the fragrances of BORNTOSTANDOUT exclusively at Das Parfum & Beauty and be inspired by a brand that is not just a fragrance, but an expression.

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